About CLOUD AIR Design
WOLKENLUFT Design is a Viennese label that stands for modern, urban, airy, light fashion jewelry that is intended to decorate but not weigh you down. All creations are made by hand in Vienna and are strongly influenced by the urban lifestyle in terms of shapes/colors/materials.
MEET THE OWNER and MAKER:
Hello! I'm Denise, the founder of WOLKENLUFT Design. I am 40+, born and raised in Vienna, live here and design and create my products in this beautiful city.
I actually studied and completed journalism and communication science, but I have always made jewelry on the side and also attended a college for jewelry design for three semesters part-time on the second level of education.
It took some time after that, but after a few years of working in the private sector, I decided in 2022 to give more space to my creativity and passion for jewelry. And so at the beginning of 2023 I took the plunge into self-employment and founded WOLKENLUFT Design.
I also spent a few years in London in my 20s. An incredibly great city and a time that really shaped my personality and style. But no matter whether it’s London or Vienna, I just love cities. They are so full of possibilities, interesting people, buildings, parks, nature. A playground of contrasts and inspiration.
I also try to reflect this urbanity and diversity in my jewelry. The colors black, white, gray - colors that you often see in the city - are very present in my jewelry.
But every city also has its green and colorful oases. And you can find these - between all the black, white and gray - again and again in my collections.
Since there is nothing worse for me when it comes to jewelry if it causes neck pain with its weight or literally stretches your ears, I attach great importance to making jewelry comfortable to wear. That's why I use materials such as polymer clay, lava stone, UV resin and epoxy resin to create light, airy pieces of jewelry that are visually eye-catching but can hardly be felt. No earring weighs over 5g.
From small plugs to delicate pendants to statement earrings, I try to create pieces of jewelry with a lot of love and skill that underline the personality of each wearer.
From time to time I also try other materials and creative options. So you can always find a few things in my shop that contain different materials or that don't belong on the neck, arm or ears. Trying out new products and techniques is just fun :-)
With this in mind, I wish you a lot of fun browsing and lots of fun with my creations!
Your,
Denise